Business Plan Expertise
We began with an in-depth business plan, delving into market analysis, target demographics, and financial projections. Our strategic approach encompassed conceptualizing and researching, complete with comps for data-driven decisions.
Embarking on a meticulous two-year collaboration with Yana, the visionary founder of MIRIYA LOVE, Moda Lab played a pivotal role in translating her initial idea into a sophisticated and sustainable Italian-made collection. Our involvement spanned a comprehensive spectrum of services, ensuring every aspect of the brand’s evolution was seamlessly crafted.
Product Development Mastery
The product development phase involved an intricate process of sketching, tech pack creation, and prototyping. Countless fittings ensured impeccable fit and design. We navigated the complexities of sourcing materials, creating costing sheets, and strategic assortment planning.
Manufacturing Excellence
With a discerning eye for quality, we scouted Italy’s finest factories within our exclusive network. These ethical establishments met the highest standards, aligning seamlessly with MIRIYA LOVE’s commitment to sustainability.
Digital Development Brilliance
Our digital expertise brought MIRIYA LOVE’s collection to life through a captivating photoshoot that showcased the elegance and sustainability of each garment. A bespoke website, finely tuned to the brand’s identity, served as the virtual storefront. Additionally, our marketing services amplified MIRIYA LOVE’s presence, ensuring a successful launch.
This collaboration stands as a testament to Moda Lab’s professional prowess in guiding MIRIYA LOVE from ideation to the creation of a captivating Italian-made collection that marries elegance with sustainability, complemented by a powerful digital presence.
