case studies
THE MIRIYA LOVE JOURNEY WITH MODA LAB
MIRIYA LOVE: Crafting Timeless Elegance with Moda Lab
Embarking on a meticulous two-year collaboration with Yana, the visionary founder of MIRIYA LOVE, Moda Lab played a pivotal role in translating her initial idea into a sophisticated and sustainable Italian-made collection.Â
Our involvement spanned a comprehensive spectrum of services, ensuring every aspect of the brand’s evolution was seamlessly crafted.
PHASE 1: THE BUSINESS DEVELOPMENT
We began with an in-depth business plan, delving into market analysis, target demographics, and financial projections. Our strategic approach encompassed conceptualizing and researching, complete with comps for data-driven decisions. We then used all the research to create a cohesive branding with the creation of a logo and colors that would enable MIRIYA to stand out from the crowd.
PHASE 2: THE PRODUCT DEVELOPMENT
The product development phase involved an intricate process of sketching, tech pack creation, and prototyping. Countless fittings ensured impeccable fit and design. We navigated the complexities of sourcing materials, creating costing sheets, and strategic assortment planning.
PHASE 3: THE MANUFACTURING
With a discerning eye for quality, we scouted Italy’s finest factories within our exclusive network. These ethical establishments met the highest standards, aligning seamlessly with MIRIYA LOVE’s commitment to sustainability.
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PHASE 4: THE DIGITAL DEVELOPMENT
Our digital expertise brought MIRIYA LOVE’s collection to life through a captivating photoshoot that showcased the elegance and sustainability of each garment. A bespoke website, finely tuned to the brand’s identity, served as the virtual storefront. Additionally, our marketing services amplified MIRIYA LOVE’s presence, ensuring a successful launch.
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HOW WE HELPED
/ BUSINESS PLAN
/ BRANDING & LOGO
/ CONCEPT DEV
/ DESIGN & SKETCHESÂ
/ TECH PACKS
/ SOURCING
/ SIZE CHART DEV
/ SAMPLESÂ
/ COSTING SHEETS
/ PRODUCTION MANAGEMENT
/ MARKETING
/ WEBSITE
/ INTL SHIPPING
WHAT THEY SAY ABOUT US? LISTEN UP!
THE PHOTOSHOOTING
TESTIMONIALS
WATCH THE INTERVIEW WITH OUR CLIENTS
Watch our client interviews and hear firsthand how Moda Lab’s services, quality, and approach helped them launch their fashion lines. Learn from their experiences and see why Moda Lab is the trusted partner for bringing creative visions to life.
